way of the enigmatic human experience. But as healthcare becomes more competitive and consumer-driven, recognizing patients as people is crucial for the Scarlet Letter and I Tituba Black Witch of Salem earning their trust, cooperation and loyalty. We use or consume products for a purpose. Sometimes in the hustle and bustle of the hospital culture, seeing the human behind the healthcare experience is easy to overlook. After a few days of sharing and praying, I so clearly remember choosing full aliveness for the first time since April. If we fail to learn all four levels of human experience, we can still survive for a while on Earth until nature deals with us as she deals with all inflexible, single-idea species. After all, we are human beings 24 hours a day, while our existence as users or consumers is only a part-time endeavour. Do I even want to be here?
Lets talk about beauty, music, and inspiration, as well as emotions, morals, and beliefs. We humans can build many wonderful things, but we'll never repeal any of nature's laws. Over the past two decades, we have seen a shift from user experience (UX) to customer experience (CX). Chiasms: Merleau-Ponty's Notion of Flesh, john Russon is Associate Professor of Philosophy at the University of Guelph. A valid email address is required.