run their fast-food restaurant to maximize speed and efficiency. Workers in these conditions engage in repetitive, routinized, highly focused and compartmentalized tasks that are quickly and cheaply taught, and thus easy to replace. Irrationality of Rationality edit, ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization. Finally, both companies use control, especially through the substitution of non-human for human technology. That makes almost all of us compliant victims of the irrationality that comes from rationality run amok. The diminished quality of these products can only be disguised by extensive advertising which constantly repackages them to look new. 3, predictability standardized and uniform services.
So, for young people who are in a rush to get from place to place, McDonalds provides a fast, cheap meal that they can eat on the run. Along the way that idea of working hard, being thrifty, and amassing wealth divested itself of its religious ties (though some, like the aforementioned Osteen, have attempted to revivify those ties) and merged, in America particularly, with the ideas behind capitalism. Max Weber defines a bureaucracy as a large hierarchical organization that is governed by formal rules and regulations and has a clear specification of work tasks. As every American knows, a vast bureaucracy has developed, designed, ostensibly at least, to address the provision of those services enumerated in the Preamble. Barry Smart Golden Arches East: McDonald's in East Asia by James. The first reason is that it offers efficiency where consumers know that it means the quickest way to get from one point to another. Look around, and you will be surprised to find that you will notice the impacts of McDonaldization throughout your life.